As a result, he never had to look far for motivation. Bracken Darrell is the president and CEO of Logitech, a Swiss manufacturer of computer peripherals and software. He is CEO of Logitech, a company that once specialized in mainstream personal computer (PC) mice and keyboards. We want to hear from you. Logitech's stock has quadrupled since he took over four years ago; the company's now worth $5.5 billion. Bracken Darrell's turnaround and growth strategy at Logitech. What are some important leadership lessons youve learned? (He was petrified of possibly having to join a fraternity in college, for example. It would've been amazing if I had learnt that earlier.". In this role he has led a transformation of Logitech. When hes not traveling the world, sharing inspirational wisdom or running board meetings, Bracken enjoys being with his family, going to the symphony, writing, reading poetry and literature, and learning about art. Total Cash Compensation information is comprised of yearly Base Pay and Bonuses. I dont like people who dont respect others as equals, whether its a recruiter or a waiter. Darrell is the past global company president of Braun, where he lead the $1.6 billion small appliance company based in Frankfurt, Germany, and was Executive Vice President for the Whirlpool Corporation, President of Whirlpool Europe, and also as a Member of Whirlpool's Executive Committee.He has been CEO of Logitech, Inc., since April 2012. When I look at where our business is going, I think, boy, you do need to have a good technical understanding somewhere in the there, to be relevant. Darrell then joined Gillette,a personal care products company with approximately $6 billion in annual sales, as Vice President for Marketing, responsible for global marketing with a focus on China, India, and Japan. Its not some luck of having social skills that somebody else doesnt have. (I'm not so sure about the boring part. Any thoughts on why all of you turned out that way? Bracken Darrell, an Owensboro native who has been a Hays Watkins lecturer at Western Kentucky University, is one of two winners this year of Edison Achievement Awards given each year to. Bracken Darrell is the chief executive of Logitech. They dont cost you anything, and theyre so effective. Not many executives can say they've studied the finer points of everything from deodorant and washing machines, to Bluetooth speakers and gaming keyboards. Headquartered in Lausanne, Switzerland. Im not much like either one of them. The economy, corruption and Goldman Sachs dominate the first international interview with Malaysia's new Prime Minister. Darrell turns to literature and the arts to help him think about things in new ways. The single thing thats made me successful over my life is drive. This button displays the currently selected search type. ". "We will have some issues delivering at the levels of demand that. One of them was speaking up, and thats the most important one. Empleos Personas Learning Descartar Descartar. Logitech's CEO, Bracken Darrell, keeps a copy of the legendary designer Dieter Rams's " Ten Principles for Good Design " on the wall of the conference room next to his open office desk. Im not a Horatio Alger story or anything, but my parents divorced when I was really young. Of this total $825,000 was received as a salary, $1,392,188 was received as a bonus, $0 was received in stock options, $4,942,274 was awarded as stock and $49,875 came from other types of compensation. Descartar . But, not many people start out knowing exactly what their passions are. The Life Summary of Darrell. As president and chief executive officer of Logitech, Bracken P. Darrell is responsible for Logitech's strategy for growth and profitability, for the vision for the brand as well as for the company's . "And people can make a choice not just on price.". He issued a seven-point plan in June, which is public on LinkedIn, with the first step being the organization of a supplier diversity program. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. ", "When I started, I was excited that their core category [the mouse and keyboard business] was in trouble," Darrell said. Basketball has been a love of his since he was a boy in Kentucky. LOGITECH INTERNATIONAL SA income statements for executive base pay and bonus are filed yearly with the SEC in the edgar filing system. Its about staying hungry, and setting a goal is just a way of creating hunger. A lot of his excitement for joining Logitech stemmed from his experience turning brands like Old Spice around in his twenties he hoped as president to turn the consumer electronics company into a "design company. I really wanted to do meaningful things, to accomplish things, in the role. Id say the most meaningful leadership role was being student body president. These include California State Senator Dave Cortese; Assemblymember Phil Ting; Liane Randolph, Chair of the California Air Resources Board; Peter Rawlinson, Chief Executive Officer and Chief Technology Officer, Lucid; Bracken Darrell, Chief Executive Officer, Logitech; Vic Shao, Founder & CEO, Amply Power; Tom Werner, Chairman of the Board . We must be anti-racist. And a Car. Yet, only one mapped out a path toward a goal. Darrell saw the benefits to this up close while working for Procter & Gamble. Liked by Bracken Darrell Experience Logitech 11 years CEO Jan 2013 - Present10 years 3 months Run the $3 Billion global business. He was born May 31, 1957, to Emery Bracken Sr. and Alberta Bracken.. On this week's episode of IDEA GENERATION, Scooter Braun takes us on a journey from his days as a college dropout and party promoter in Atlanta, to becoming one of the most successful music executives on the planet. He grew up in Owensboro, Ky., one of four siblings raised by a single mother. Darrell's parents split up when he was a preteen. Join the Chief Human Resources Officer of Spotify, Katarina Berg, as she shares how to navigate constant change while simultaneously growing a healthy, happy culture. Join Johnson & Johnsons Chief Medical Officer for Medical Devices, Dr. Jijo James, as he reflects on the i Join the President and CEO of Kontoor Brands, Scott Baxter, for a conversation about what really goes on in Join Johnson & Johnsons Chief Medical Officer for Medical Devices, Dr. Jijo James, as he reflects on the importance of what you leave behind, who you bring behind you, and what you learn. Nine of the companies are still active while the remaining one is now listed as inactive. Ferris Wendel Norton III 73 and Elizabeth Ragsdale Norton 75. What Could Elon Musk Possibly Be Thinking? Darrell told Business Insider that Old Spice, which was his first big job, "was almost dead and then it doubled and doubled again and took off in value," as a result of the work he did, then in his late twenties. Its a long process. This role came after decades of work in consumer retail, helping steer companies like Whirlpool Corporation through the 2008 economic recession and making use of analytics and insights to lead in the turnaround of the Old Spice brand during his 12-year stretch at Procter & Gamble. You may change your billing preferences at any time in the Customer Center or call When he was first. Guest Bio: Under Bracken Darrell's 10 years of leadership as president and CEO, Logitech has reinvented itself into an award-winning design company, an industry force pursuing a more sustainable and equal world, and a top performer on the SIX Swiss Exchange and Nasdaq Global Select Market. Bracken Darrell Ampliar bsqueda. Life Biosciences Board Member Oct 2018 Harvard Business School Board Member Sep 2018 Logitech Member of the Board of Directors Marklix Business Angel Related Hubs Get this delivered to your inbox, and more info about our products and services. That was a big aha moment for me. Bracken himself has been named Swiss CEO of the year by Obermatt three times in the past four years, won the P&G Alumni Innovation Award, and the 2022 Edison Achievement Award. By 2030, he said the company will be powered solely by renewable electricity. Find the smartest people in your organization and pick their brains. He was working on the Old Spice deodorant product, trying to reinvent the brand and turn it around. He also does one or two triathlons a year and plays basketball once a week. Already a member? Thats really where it started. Research & Knowledge. Bracken Darrell, however, can. The only problem is when he talks about following your passion. Musks TeslaMaster Plan Lacks Drive. This ultimately leads to a . BRACKEN DARRELL'S TURNAROUND AND GROWTH STRATEGY AT LOGITECH By: Stefan Michel, Jim Pulcrano, Vittoria Gambirasi, Serguei Fominykh, Sunny Lirong He, Thomas Ruehl New management under CEO Bracken Darrell transformed Logitech into a company with a design-led focus. Europe, Menlo Park, China), Where the person is located (e.g. Bracken has been on quite the ride himself. Were you in leadership roles at a young age? Bracken Darrell. As President and Chief Executive Officer at LOGITECH INTERNATIONAL SA, Bracken Darrell made $7,209,337 in total compensation. San Francisco Bay Area, Silicon Valley), Alternate or previous names for the individual, This describes the type of investor the person is (e.g. Bracken Darrell, the longtime chief executive of computer accessories maker Logitech, talks about the situation in China, the acquisition strategy of the Swiss company and his professional future. Im superintuitive, and thats really dangerous when youre hiring people because you can really miss things. As a subscriber, you have 10 gift articles to give each month. But we didn't have any money," he added. The. My mom was a first-grade teacher and my dad was a college professor. He is also on the board of Hendrix College and Life Biosciences LLC. One of the remarkable things about him is his appetite for learning. The highlight of the program was the announcement of the . "He said, 'We have propylene glycol in this.' It's really ironic, because now that I look back on it, it's the biggest advantage I ever had," Darrell said. Este botn muestra el tipo de bsqueda seleccionado. Plot summary Add synopsis Genre News He holds an M.B.A. degree from Harvard Business School and a B.A. He . Updated June 6, 2013 1:20 pm ET. The company has consistently received top design honors, including CES awards for its mouse, headset, and keyboard equipment. Learn what makes these leaders tick, professionally, and how principled leadership . He is a proponent of the importance of the liberal arts and design in business, especially of their role in innovating product experiences for consumers. Darrell said he thinks this will create even greater competition in the market. The companys stock price and profits have more than quadrupled in the same period. He lives in Salt Lake City, Utah, with his wife and three sons. In these roles, he directs the company's growth strategy, profitability, brand and operations vision. Bracken brings to Logitech experience in product and brand building through design. It might sound obvious, but people are often intimidated by the engineers and scientists who might hold the key to figuring out a business problem. Logitech International (LOGI-0.74%) has been in good hands under CEO Bracken Darrell. Bracken Darrell joined Logitech as president in 2012 and became chief executive officer a year later. He has worked around the world on iconic brands like Old Spice, Gillette and Braun, for which he was president. Bracken Darrell Age : 59 Public asset : 52,936,266 USD Country of residence : Unknown Linked companies : Logitech International S.A. I played center on the basketball team when I was in sixth grade. Logitech says company can grow after COVID-19 boom, Logitech Saw Work-From-Home Reality 'Long Ago': CEO, A Strategy for Buying Logitech While Understanding Risk, Logitech CEO on the surge in computer product sales as people continue remote education and working from home. School and a B.A total Cash Compensation information is comprised of yearly Base Pay and Bonuses people. Is when he talks about following your passion recruiter or a waiter my life is drive your.. I dont like people who dont respect others as equals, whether its a recruiter or waiter. Filed yearly with the SEC in the role the person is located ( e.g 's stock quadrupled! 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